Touch That Taste!

food design / research / creative direction

Video by Andreas Omvik.
Food by Karlos Ponte and Louis Moreno.
Creative direction by me.

Touch That Taste! is an attempt to translate smell an taste of food into touch and vision to create an experimental collection of textile objects.

More specifically, food was categorized by the five main tastes: umami, sweet, salty, bitter and sour with the idea to design a collection of five interior related textile objects where each of the object is a translation of one taste.

In order to get data to work with a group of 10 people was undergone a synesthesia-inspired experiment where each of the person had to eat and smell representatives of five tastes and try to translate these experiences it into vision and touch. After analyzing outcome of the experiment data was collected and used for experimenting with materials and techniques and creating various textile samples which later on where used to make the final collection. 

The collection is focusing on combining different materials and techniques. Function and design of each of the objects is related to the analysis of the experiment with the group and research about food, senses and synesthesia.
The Touch That Taste! collection is telling a story about how abstract can be turned into tangible and about how experience with food can be translated into a functional collection with a focus on experiencing the objects and creating a relationship with it.